| Location: |
Easton, Pennsylvania, United States |
| Company: |
Subscription Required |
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Description:
Reporting directly to the CEO, this position is responsible for providing overall direction to [Company]’s global marketing activities, media relations, communications and market research initiatives.
Responsibilities:
- Provide direction, leadership and guidance to [Company]’s global Marketing efforts including Marketing Research, Product Marketing and Marketing Communications.
- Direct integrated marketing efforts (research, advertising, public relations, trade shows, web, e-marketing, direct mail, promotional and technical literature, special events, mobile marketing, etc.) of department staff in key markets and ensure consistency and effectiveness.
- Provide [Company] with and analyze current global market information and data essential for the profitable growth of the company. Monitor and report information on competitive developments.
- Conduct market research and evaluation for new and existing product lines. Facilitate the efforts of the Product Development Council and direct all product launch efforts.
- Consult with Product Management, Sales, Manufacturing and Engineering in the development and execution of marketing strategies and programs.
- Develop and coordinate all Customer Councils and forums for direct voice of the customer feedback. Develop meaningful business relationships with customers and other industry contacts. Represent [Company] with industry associations and at industry events.
- Implement e-strategies ([Company] website, push e-marketing, peer-to-peer, e-commerce, etc.)
- Responsible for all corporate communications, public relations, media relations and crisis communications efforts. Serve as company spokesman.
- Responsible for employee communications program development and measurement.
- Define, develop and project the [Company] brand and corporate identity.
- Responsible for development and maintenance of global marketing budget.
- Support the Quality Improvement Process.
Qualifications:
- Bachelor's degree required, Master's degree preferred
- Minimum ten (10) years progressive experience and demonstrated results in Marketing (preferably B2B), Product Marketing and Communications, Advertising, Sales promotion and e-commerce.
- Proven ability to connect with and give collaborate with product management and sales management on customer and market requirements and positioning themes.
- International business experience desirable.
- Must have at least five (5) years in managing or directing a Marketing function of significant size, preferably on a global scale (geographically dispersed and culturally diverse team).
- Sales experience desirable.
- Technical aptitude required.
- Knowledge of the construction industry desirable.
- Dynamic presence with the ability to successfully interface throughout the organization and the industry.
- Broad, out-of-the-box thinker capable of making decisions with less than perfect data.
- Availability to travel internationally
- Software & PC proficiency.
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