| Location: |
Avonmouth, United Kingdom |
| Company: |
Subscription Required |
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Role synopsis
To lead the development of marketing strategy and tactics for the B2B segment encompassing all elements of offer development through to delivery in accordance with the [Company] strategy.
Key accountabilities
To develop, execute and manage:
- Customer offers for the sector and ensure their deliverability through alignment externally with customers / prospects and internally through sales, technical, logistics, operations, supply.
- Marketing plans for the sector including budget allocation and cost management.
- Marketing Communications for the sector (ATL, BTL – directories, print, web) and promotional activities including customer event.
- Promotions and communications that must adhere to the BP brand guidelines and reflect the brand values.
- All market, customer and competitor research for the sector (and [Company] if applicable).
- Ongoing monitoring of the customer base to ensure offer acceptability and inform offer improvement process.
- Ensure the availability of information and materials to all internal staff and external teams as appropriate for offer delivery.
- Liaise with trade associations that represent the gas industry and targeted B2B sectors; on occasion representing [Company].
Essential criteria & qualifications
- The ideal candidate should have a relevant degree and a qualification in Marketing.
- Able to analyse and understand marketplaces to gain thorough understanding of customer needs and associated benefits and then mobilise company resources to meet them.
- Good planning and organization skills with the ability to prioritize.
- Must work as an individual with own accountabilities and also be able to contribute skills to the team.
- A good influencer with strong communication skills and an ability to deliver clear messages to customers/ prospects and internal stakeholders.
Desirable criteria & qualifications
- Ideally candidates will have three to five years Marketing experience in a similar role.
- Proven experience of marketing management process (development and implementation using all elements of the marketing mix) of promotional campaigns.
- Experience in e-commerce and web site management.
- Demonstrated experience of working directly with sales teams and their customers/ prospects to develop, deliver and execute marketing offers.
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